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Korean Photoshop Disaster #1: Magic Hole
Naturally, the unfortunate name of Anycall’s new phone has already led to a great deal of speculation as to what was meant by it exactly. But as a former astronomy major (or at least, before an ankle...
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Sex, Sensibility and the Bottom Line: Evolving Images of Women in Korean Soju...
Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women...
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Korean Sociological Image #20: Sex Sells
Pity the hapless commentator on hidden themes in advertising. Not only is he or she often accused of overanalysis, but men in particular can be labeled as positively perverted in seeing sexual symbols...
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UEE in Orange
( Source ) Apologies to those readers that have come to expect more serious posts on this blog, but I thought that this was an exceptionally cute picture of UEE (유이)! Yes, even I need to let my hair...
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The Kafkaesque Korean Beauty Trends of 2009
(Source: Unknown) Confused about all the new buzzwords used to describe Koreans’ bodies these days? Here’s my translation of an article that gives a quick guide. The author implies that most of them...
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Newsflash: Korean Idol NOT Starving Herself!
It’s said that the fashion industry has favored skinnier and skinnier female models over the years because it’s dominated by gay men, right? But since when are all, or even most gay men attracted to...
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Korean Sociological Image #66 – Inventing Labels for Women’s Bodies
(Source) Introduction – Objectification Done Right This may be an old ad, but it’s just a great introduction to my Gender Advertisements in the Korean Context lecture. I’ll probably still be using it...
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“Kang So-ra! When Are You Going To Stop Being So Fat?!”
(Source: Metro, Busan edition, May 31 2012, p. 11) One of the great advantages of Erving Goffman’s Gender Advertisements, I tell students in my lectures on gender roles in Korean ads, is that it’s not...
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Sex, Self-Confidence, and Social Activism: When Women Made Soju Ads
Korea’s first ‘femveritising’ campaign was a fun take on sexual double standards, and popular among women too. (Source: Celebrity Republic) A request from a reader: Hello Grand Narrative readers!...
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